Blar i forfatter "Khoi, Nguyen Huu"

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    • The conflicting effects of self-construal on impulsive buying tendency toward unhealthy food: the moderating role of future time perspective 

      Tuu, Ho Huy; Olsen, Svein Ottar; Khoi, Nguyen Huu (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-12-03)
      This study extends the understanding of if and how consumer impulse buying tendency toward unhealthy food can be explained by the conflicting and interactive mechanisms of individual differences in self-construal and future time perspectives. Based on a survey sample of 439 Vietnamese consumers, this study adopts a structural equation modelling approach for second-order constructs and moderating ...

    • How consumer innovativeness, technological expertise, and consideration set size can explain mobile commerce use: An extended understanding using a moderation–mediation model. 

      Tuu, Ho Huy; Khoi, Nguyen Huu; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-04-12)
      This study integrates consumer innovativeness (CI) and technological expertise (TE) in consumer attitudes and mobile commerce use (MCU) and introduces consumer consideration set size (CSS) as a moderator and a mediator of these relationships. Based on a survey sample of 577 Vietnamese consumers, it uses a structural equation modelling approach to test the hypotheses. The findings show that attitudes, ...

    • Patterns of Forming Entrepreneurial Intention: Evidence in Vietnam 

      Khoi, Nguyen Huu; Tuu, Ho Huy; Olsen, Svein Ottar; Le, Angelina Nhat-Hanh (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-03-26)
      The purpose of this study is to explore the direct and interaction effects of entrepreneurial events (feasibility and desirability) and perceived risk (opportunity and threat) on entrepreneurial intention in a transitional economy – Vietnam. The testing results show that perceived desirability and perceived feasibility have direct and interactive effects on entrepreneur intention. Risk as both threat ...

    • The role of perceived values in explaining Vietnamese consumers' attitude and intention to adopt mobile commerce 

      Khoi, Nguyen Huu; Tuu, Ho Huy; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2018)
      <p><i>Purpose</i>: The purpose of this paper is to discuss and test the direct and indirect effects of utilitarian, hedonic and social values integrated into the theory of planned behaviour (TPB) to achieve a deeper understanding of consumers’ intention to adopt mobile commerce (MC) in the context of a developing country, Vietnam.</p> <p><i>Design/methodology/approach</i>: Based on self-administered ...

    • The “Well-Being” and “Ill-Being” of Online Impulsive and Compulsive Buying on Life Satisfaction: The Role of Self-Esteem and Harmony in Life 

      Olsen, Svein Ottar; Khoi, Nguyen Huu; Tuu, Ho Huy (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-10-25)
      The antecedents and implications of shopping are relevant to impulsive and compulsive buying behaviour, because both tendencies can be harmful to an individual’s well-being, ill-being, and for society as regards overconsumption and sustainability. Most studies investigating either impulsive or compulsive buying have used different definitions and operationalisations of the two constructs. It is ...